![]() ![]() WeChat advertising on moments is restricted to two major cases: They are the equivalent of Facebook ads appearing on the timeline. The first and most familiar method of WeChat advertising for Western marketers is to promote on WeChat moments. WeChat Key Opinion Leader advertising – learn more by clicking here.įor all types of WeChat ads applications, you can reach out via or by filling this form.WeChat banner adverting – learn more by clicking here.WeChat Moments Advertising – learn more by clicking here.There are 3 major types of WeChat advertising: WeChat ads enable brands to grow WeChat Official Account followers, drive traffic to the official website or mini-program, and generate App downloads. WeChat advertising is the Tencent program enabling companies to display promotional messages on user’s timeline, in WeChat Official Account articles, or even in 3rd party Mini-programs. Note that as with other Chinese social media and digital platforms, there are industry restrictions as to what types of companies and businesses could be approved.Here are the ways you can get started with WeChat ads. Paying the fee does NOT guarantee your account will be approved. Note that you need to pay this fee each year to verify the account, so it is NOT a one-time fee. If you have a registered trademark as your business / company name, you will be asked to supply documents to prove your ownership of the trademark. Whatever claims you make about your brand needs to be factual do NOT use claims like ‘the best cheesecake ever”. Your profile photo must also be relevant to the name you are applying for. Your profile CANNOT include external links to other platforms. For our sister company, Pendulum Magazine’s RED (小红书) account, we were advised to revise our account name to only include our Chinese brand name instead of including the English word “Pendulum”, as there was already another company registered with that name in China. Note that your account name needs to be the same as your company name, and not infringe upon any other registered businesses and/or accounts. In other words, RED (小红书) wants you to boost quality content so more people can see it, not underperforming content so you can make the numbers.įor a business account on RED (小红书) to get verified, you will need the following: The RED (小红书) platform encourages you to boost posts that have a high engagement, so if your post isn’t performing and you want to boost it to get more engagement, sadly for you, the post boost might get rejected. The advantage of having a business account is of course that you gain access to additional functions on the app, and the key one is the ability to boost your posts! If you meet the above criteria, then you can apply for Creator verification. High engagement meaning 3 of your posts have likes, saves and comments totalling over 1000 engagements. Over 3 RED (小红书) posts with high engagement over the last 28 days. More than 1K new fans within the last 28 calendar days Personal IDs for those who have residency in China’s special administrative regions of Taiwan, Hong Kong and Macau could also work.Īfter you verify your personal identity, you also need to meet a few other requirements in order to apply for Creator verification. What do you need to do that? You will need to have a Mainland China personal ID card number in order to verify your identity. The first requirement you need to meet in order to be able to verify your RED (小红书) personal account is to go through the process of ‘Real Name Verification’. Our focus today will be on #1 and #3 - Creator and Business RED (小红书) account verification requirements. So, if you have registered for a RED (小红书) account, what can you do to get that coveted blue checkmark?įirst, let’s take a look at the different categories that are available for account verification. While WeChat is still the all-encompassing app that ‘does everything’, it is precisely because of this that newcomers like Douyin and RED have managed to carve away at WeChat’s hold on Chinese consumers. We are placing our bet on the fact that RED will become the next big Chinese social media platform. ![]()
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